Meeting with Law Enforcement Representatives

Written on 18 March 2026.

On March 12, 2026, Karaganda University of Kazpotrebsoyuz hosted an event aimed at promoting the “Law and Order” ideology.
The meeting was attended by distinguished guests, including K.S. Baidyldin, Prosecutor of the 6th Department of the Karaganda Region Prosecutor’s Office; Ya.A. Gorokhova, Prosecutor of the Specialized Prosecutor’s Office supervising the legality of execution of criminal sentences in institutions of the Karaganda region; and E.A. Beisekeeyev, Chief Specialist of the Department of the Penal System of the Karaganda region.
The event opened with welcoming remarks by S.V. Fedotov, Head of the University’s Compliance Service, who introduced the theme of the meeting – “Every person makes their own choice.” In his speech, he highlighted the activities of the university’s anti-corruption service and encouraged students to comply with the law and strengthen their anti-corruption culture.
During the event, K.S. Baidyldin emphasized that the “Law and Order” ideology is a key strategic principle aimed at strengthening legal awareness and fostering responsible civic behavior. As part of the meeting, a teleconference was organized with inmates serving sentences in correctional institutions of the Karaganda region.
During the teleconference, students had the opportunity to ask questions to inmates serving sentences for various offenses, including fraud, dropper schemes, and drug-related crimes. The participants shared their personal experiences, spoke about the consequences of unlawful actions, and urged students to obey the law and make conscious life choices.

Our students are prize–winners of the international marketing tournament

Written on 11 March 2026.

Students of the Marketing educational program of Karaganda University of Kazpotrebsoyuz won 3rd place at the V International Marketing Tournament «USkills-up Marketing Battle».

The tournament brought together student teams from various universities and was organized by the Kazakhstan Marketing Association in cooperation with the Higher School of Marketing and Logistics of Turan University.

According to the results of the competition stages, third-year students of group MK-23-2, Ksenia Efimova and Kalkazhan Kozhekpaeva, advanced to the final round. In the final “Stand Up Battle” stage, the team successfully presented and defended their project, demonstrating a high level of professional training, creativity, and practical marketing skills.

The team was supervised by Professor, Doctor of Economics G.N. Nakipova and Master of Economics A.U. Zhapashov.

This achievement became a significant contribution to the events dedicated to the 60th anniversary of Karaganda University of Kazpotrebsoyuz, once again confirming the high level of student training at the university. 

Anniversary events: guest lecture on modern marketing trends

Written on 04 March 2026.

On March 3, 2026, as part of the 60th anniversary events of Karaganda University of Kazpotrebsoyuz, a university-wide guest lecture titled «Marketing Trends 2026» was held. The speaker, marketing agency director Anna Mitina, shared insights on modern digital tools, the impact of artificial intelligence on marketing, and current business requirements for marketing professionals.

The lecture brought together students of the Marketing and Logistics programs, faculty members, and young researchers. The event became an important part of the anniversary program, emphasizing the university’s commitment to integrating academic knowledge with practical expertise. Anna Mitina presented key marketing trends for 2026, focusing on digital transformation, automation of marketing processes, and the integration of artificial intelligence into brand promotion strategies. Particular attention was paid to changes in consumer behavior, the growing importance of personalization, and data-driven decision-making.

During the discussion, participants explored:

• new digital promotion tools;
• the impact of AI on marketing strategies;
• shifts in consumer expectations;
• competencies demanded by employers in 2026.

Students actively engaged in dialogue, analyzed real business cases, and received practical recommendations for professional growth.

Such initiatives, organized within the framework of the university’s 60th anniversary, demonstrate its strategic focus on preparing highly qualified and competitive specialists for the modern labor market.

Modern eco-technologies discussed at the University

Written on 04 March 2026.

As part of the celebration of the 60th anniversary of Karaganda University of Kazpotrebsoyuz and the implementation of the international project Erasmus+ Jean Monnet №101127488 «Modern Eco-Technologies of Sustainable Development: The Experience of the EU and Kazakhstan»,
a round table discussion was held at the university on the topic:
«Ecological Transformation: From Smart Cities to Industrial Decarbonization – The Experience of the EU and Kazakhstan».

The purpose of the event was to bring together the expert community to discuss innovative approaches to transforming urban infrastructure and industrial systems, analyze best practices of the European Union and Kazakhstan in implementing smart technologies, and develop solutions aimed at reducing the carbon burden on the regional economy.

During the round table, participants thoroughly examined key issues of ecological transformation, the Smart City concept, energy management, industrial decarbonization, greenhouse gas emissions monitoring, carbon regulation, as well as low-carbon development strategies.