KAZAKHSTAN CROSS-BORDER E-COMMERCE TRAINING PROGRAM
On March 31, 2022, an online training «Kazakhstan Cross-border E-commerce» was held on the VooV meeting platform together with Chinese partners – Zhejiang Financial College, School of International Business, School of International Exchange.
This training is part of a series of lectures in a range of areas: «Electronic Commerce and Media», «Electronic Information», «Electronic Business Logistics», «Electronic Engineering» and others.
During the training, experts from Zhejiang Financial College spoke to the faculty and students of Karaganda University of Kazpotrebsoyuz and highlighted a number of topics regarding the main modern trends in the development of e-commerce, conducted branding of global platforms for cross-border e-commerce, presented opportunities and ways for brands of cross-border e-commerce to go abroad. The experts also presented an analysis of the state of development of cross-border e-commerce in China.
This training is useful for students and undergraduates who plan to realize themselves in the field of business, public administration, marketing, management and other areas, as armed with tools for analyzing consumer preferences, analyzing the macro environment, analyzing the supply chain and a number of marketing «life hacks», features of intercultural communication and knowledge of online platforms and tools for promoting goods and tools for promoting goods and services, understanding the motives of consumers and understanding the development trends in the fields of e-commerce.